Ridiculous Merchandise Companies Have Shamelessly Released In Order To Get Our Attention

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We all know brands and restaurants use crazy marketing campaigns to try and get our attention. Anyone out there remember Crystal Pepsi or Ronald McDonald’s long lost giant purple friend, Grimace?

But many corporations have also relied upon utterly bizarre merchandise products in order to promote their products. I’m not talking about clothing designers deciding to make accessories, I’m talking about Cheetos coming out with jewelry worth a whopping $20,000! Yes, that’s correct. The ‘cheesy’ brand known for mascot Chester Cheeto and the crunchy cheese flavoured snack has created an earrings and ring set with orange sapphires, and black and white diamonds set in 18 karat gold!

Many companies are looking to find new and unique ways to promote their products as a way of combating the fierce and competitive consumer landscape. With shelf space at the grocery store at a premium, corporations are exploring merchandising options that have little to do with the product they are trying to sell, but may put their brand into the forefront of consumers’ minds. (With the opportunity to make a quick buck from those diehard fans.) Would you buy a pillow case from KFC or an air freshener from In-N-Out Burger? Everyone from Pizza Hut, to McDonald’s, to Hidden Valley is doing it. Coca-Cola, who is no stranger to the merchandise game, views it as an opportunity to connect with their customers.

“We sell more than 500 million branded products each year,” said Kate Dwyer, director of the Coca-Cola’s licensing group. Coke has been creating themed merchandise to help promote its brand for a long time. The first piece of swag they ever created was way back in 1914. It was a cola themed calendar that cost just 2 cents! Currently you can purchase a Coca-Cola evening bag. It’s red and white, made of vinyl covered chrome, and costs just $36 bucks. Need something to go with that purse? Pizza Hut unveiled a line of yoga pants with a pattern on them that looks suspiciously like pizza slices. Perhaps they provide a bit of motivation to work off those pepperoni slices in the yoga studio? Or maybe they thought their baseball caps would improve your street cred?

You could that cap with a Taco Bell body suit. The fast food giant has teamed up with fashion retailer Forever 21 to create a whole clothing line together.

Not into wearing what you eat? How about an air freshener from In-N-Out burger? They come in five shapes: burger, fries, drink cup, shake cup, and crossed palm trees. But don’t worry. They won’t make your car smell like yesterday’s lunch. The scents are cinnamon, coconut, strawberry, peppermint and pine. Even Hidden Valley is getting in on the excitement. Yes, the makers of your beloved ranch salad dressing have come up with their own merchandise, which includes a ranch dressing fountain!

“The brands are really fighting for mindshare, and they don’t want to just be seen as a very functional brand that helps you satiate your hunger. They want to be a part of your lifestyle,” said Julie Cottineau, CEO of the New York consulting firm BrandTwist. “They’re trying to give you a means to say, ‘This is a brand that’s part of my identity.’ ”

While few people would be willing to shell out $20,000 on Cheetos jewellery, quite a few consumers do buy some of the more wackier, and cheeper, products on offer. How about Little Caesars headphones for $13, an Arby’s golf club cover for $28, Big Mac wallpaper for $47, or a White Castle Christmas tree ornament for $7.50?

Branding certainly has come a long way since monogramed pens and give-a-way t-shirts. So what do you think? Do you own any off this stuff? Would you buy it?

I think we can all say that KFC got it right. Who wants to snuggle up next to Ryan Gosling when they can snuggle up next to the Colonel? At just $14 dollars you can get a Colonel Sanders pillowcase, perfect to cosy up with while reading their romance novel, Tender Wings of Desire. Haven’t heard of it? The delicious read is available for free on amazon! Want to know just how competitive these corporations and their loyal customers are? Just check out this video of a group of Ronald McDonald’s displaying their hatred for KFC:

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